The Future Of Advertising. . ?

Although the concept of 3D TV and cinema viewing to me feels like merely a fad of the moment, upon reading an article this morning from Brand Republic, the concept of 3D advertising as a future means of conveying messages to the masses seems quite appealing.

The report described how a 3D ad campaign was launched last month where Sony developed their own 60 foot, 3D billboard for the film 'The Green Hornet', which features a car driving out of the screen.

Source: http://www.brandrepublic.com/news/1049371/Sony-employs-3D-billboard-Green-Hornet/?DCMP=ILC-SEARCH

What a great way of capturing people's attentions to a film in 3D? It seems pointless to promote something in 3D in 2D formats, doesn't it? So by providing consistency throughout the launch of a film through its advertising, seems to be the way forward.

As mentioned in one of my previous posts about Nintendo's current 3DS advert - it fails to do the product any justice if the consumer cannot see how the 3D aspect actually works through the advertising campaigns prior to the purchase of the product, or at least I think so.

Perhaps this has been done before, but it's the first time I've seen anything like it (apart from 3D film trailers in the cinema) and I must say if this is the future of advertising to match a future of 3D media viewing, then I very much welcome it!

I Had The Craziest Dream Last Night About A Girl Who Has Turned Into A Swan, But Her Prince Falls For The Wrong Girl And She Kills Herself.

 

Absolutely love these posters for the film Black Swan.

The influence of Czech and Polish posters from the 1960s/1970s make these absolutely striking and in my opinion, stunning. The use of colours in the posters are significant of the three colours prominent throughout the film; black, white & red - an integral part of the overall plot. The posters also totally capture the melancholy tone of the film, which I surprisingly fell in love with this weekend, despite my general, albeit irrational, dislike for Natalie Portman. 

Highly recommended viewing.

Dum dum dum dum-duh dum, dum-duh dummmmm. . .

So unfortunately I am majorly flu-ed up and have been exposed to very little today except for the interior of my university cafe and the four walls of my bedroom. . . therefore little inspiration in the way of advertising has occurred today - even after putting myself through the pain of watching the Brit Awards in the hope of being wow-ed by one of the adverts in ITV's breaks, upon breaks, upon breaks.. but alas nothing more than realising that Nintendo are failing miserably to demonstrate the 3Dness of their new 3DS console. Oh well, I'm sure someone will succumb to the fad of 3D.

Anyway, so a friend of mine suggested a few days ago that I check out the latest VW advert created for the Superbowl, so as you can see, this has become the feature of today's post. And what an advert! VW never fail to disappoint. Still doesn't quite outshine my favourite 'Singing in the Rain' advert by VW, but genius all the same.

Enjoy :)