So John Cleese Does Make Some Good Adverts. . .

So I was in my weekly Monday marcoms class and the featured advert this week was based around using dark humour for social marketing purposes. Now I'm far too young to even remember this or have seen this, but I just thought it was pure genius. So simple, so effective and so very Cleese! It may not stop people smoking but it sure does make for a good ad! Something from the archives to prove Cleese could once do a lot better than his 'value to shout about' days before him.

Enjoy! (And please stop smoking!)

Just Give It Up.

Source: http://www.thedrum.co.uk/news/2011/02/17/18789-new-anti-smoking-campaign-targets-south-west-rolling-tobacco-users-/

Now I've never been one to agree with smoking, and have always found that although it is a legal requirement to have something along the lines of "Smoking Kills" on packs of cigarettes, I've always thought this was pretty ineffective, as those who are callous enough to smoke rarely seem to care or even bother to read the box. 

But how great would it be if words to the effect of the above ad campaign recently launched by SmokeFree South West were actually featured instead? Would this help to reduce the number of smokers in the UK? No man likes to be told that something can make him impotent, let alone something that can be controlled. And no one voluntarily wants to have a limb amputated.

SmokeFree South West really seem to have hit the nail on the head with this campaign, and all I can say is I really hope it works.