See it. . Want it. . iPhone it.

Ever watched an advert and wanted to take control? Well now you can reach out, grab characters with your iPhone from Honda's latest advert, and interact when them through their new interactive 'screen hopping' app!

Don't believe it? Try it for yourself by downloading the 'Honda Jazz: This Unpredictable Life' app now free on the appstore.

Just tried it myself. Feel a bit crazy shaking my iPhone around in front of my TV but seems to work! But I guess this notion proved successful for Nintendo with the Wii.

Perhaps this is the future of advertisements? Watch this space.