Although the concept of 3D TV and cinema viewing to me feels like merely a fad of the moment, upon reading an article this morning from Brand Republic, the concept of 3D advertising as a future means of conveying messages to the masses seems quite appealing.
The report described how a 3D ad campaign was launched last month where Sony developed their own 60 foot, 3D billboard for the film 'The Green Hornet', which features a car driving out of the screen.
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| Source: http://www.brandrepublic.com/news/1049371/Sony-employs-3D-billboard-Green-Hornet/?DCMP=ILC-SEARCH |
What a great way of capturing people's attentions to a film in 3D? It seems pointless to promote something in 3D in 2D formats, doesn't it? So by providing consistency throughout the launch of a film through its advertising, seems to be the way forward.
As mentioned in one of my previous posts about Nintendo's current 3DS advert - it fails to do the product any justice if the consumer cannot see how the 3D aspect actually works through the advertising campaigns prior to the purchase of the product, or at least I think so.
Perhaps this has been done before, but it's the first time I've seen anything like it (apart from 3D film trailers in the cinema) and I must say if this is the future of advertising to match a future of 3D media viewing, then I very much welcome it!
All 3D films requires the use of glasses to enhance the images into that format, so until media is available in a format that does not require them, the public as a whole can't formulate a relationship with 3d images without an association to the use of 3d glasses
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