A clever campaign that captured my attention at a bus stop today - it says to me that with McDonalds, although heavily processed and automated in their offerings - there is always room for a little customisation if you just ask. Something that us non-frequenters may not be aware of. Good to know.
Let's just hope McDonald's target demographic don't misconstrue, or should I say mispronounce, the message here.. You know it's just waiting to happen.
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