Just Give It Up.

Source: http://www.thedrum.co.uk/news/2011/02/17/18789-new-anti-smoking-campaign-targets-south-west-rolling-tobacco-users-/

Now I've never been one to agree with smoking, and have always found that although it is a legal requirement to have something along the lines of "Smoking Kills" on packs of cigarettes, I've always thought this was pretty ineffective, as those who are callous enough to smoke rarely seem to care or even bother to read the box. 

But how great would it be if words to the effect of the above ad campaign recently launched by SmokeFree South West were actually featured instead? Would this help to reduce the number of smokers in the UK? No man likes to be told that something can make him impotent, let alone something that can be controlled. And no one voluntarily wants to have a limb amputated.

SmokeFree South West really seem to have hit the nail on the head with this campaign, and all I can say is I really hope it works.